— mobile software development: in which to start — Mobile App Development Products and Solutions

In our give good results we undergo every one of the phases within the everyday living cycle of making a mobile app and that i want to share our practical knowledge during this area. Down below will be the tale about bases of mobile phone development: the selection of the system right before development, inserting in store additionally, the subsequent checking. So, let us get started our tale from Mobitech.

Trends. Exactly what are mobile mobile entrepreneurs?

  • More than 50 % (53%) use downloaded apps.
  • Approximately a similar number (52%) by means of mobile cell phone drop by and see the ?nternet sites.
  • Over a 3rd of folks (38%) use social networking sites from a mobile cellphone.
  • A minor a lot less women and men, perform video games (34%).
  • Approximately three-quarters of folks connect by means of mobile cellphone (other than phone calls): it may be SMS, a social networking app, prompt messengers and the like.

Statistics. What does one pick up?

If we glance within the stats of revenue of smartphones by working solutions, we’ll begin to see the pursuing:

  • 62% of smartphones bought is really an Android product.
  • In the 2nd spot Symbian — 15% from the current market.

The remaining share is split bada, iOS and Home windows Cellphone (should you consider this chart only in Moscow, the distribution will most likely change in the direction of improving the share of Apple solutions).

If you search in the comparable routine around the globe, we’re going to see that listed here Android within the forefront with ? with the industry. How away from your situation Mobitech Studio.

For the 2nd quarter of 2012, the whole world has marketed 104 million Android telephones — because the inhabitants of the relatively sizable place. But we as mobile builders have an interest in don’t just smartphone, but in addition tips on how to give good results with him. An important proportion of homeowners of units on Android utilizes them as natural telephones: SMS, phone calls and all. They don’t activate the machine in Google Perform, not downloading apps.

Mobitech Solutions for mobile iphone app

What would you use? Not all families received the mobile phone in 2012, therefore the serious distribution of forces amongst mobile working techniques demonstrates our inside data. This statistic comprises Russia also, the CIS nations: Ukraine, Belarus, Kazakhstan, Uzbekistan.

  • 73.five per cent is known as a Java telephone.
  • Android is in next position with eleven.6%.
  • The legacy of Nokia, Symbian, a great deal powering Android mobile phone with 11%.
  • Apple merchandise have a very three.5% of Runet people.
  • The most attentive will see for the chart of Microsoft with Home windows Cellphone ( under 1%).

: Most appropriate solutions for iOS and Android from Mobitech

Installation of applications. If you decide on a system beneath which the application shall be produced, it will be extremely important to know the studies on currently current applications. Graphics study small business App Annie through the September 2012 present you the way to increase two competing Apple and Google. There exists foolish to match Mobitechstudio.

Mobile app development firm . The very best, premium solutions for iOS & Android, etc.

By number of downloads within the first spot Google Perform: a whole lot more gadgets, a bit more downloads, significantly more traffic and a growth of 66% compared with January 2012. The growth of iOS were two times significantly less, about 30%. But the main chart — what kind of revenue buyers bring. And in this article the specific situation is radically different. It is usually easier to make on iOS, but the money is there and in Google Enjoy, should you know techniques to pick them up.

Types of mobile apps. In practice, we can divide mobile apps into 3 types.

Mobile sites, web applications. This stands out as the most common type of applications for mobile units. Modern smartphones are able to display ordinary website. They can do anything that we are accustomed to seeing in desktop applications — support for HTML5 is doing its job. that web applications are ideal for start-UPS: they allow you to obtain a great result for minor money and for a short time. Another advantage of the mobile website compared with other mobile apps is cross-platform. However, there are negative, though weighty, is extremely difficult to make.

Development of all types of applications from Studio Mobitech

Hybrid apps. With this approach you get access to every one of the advantages of running system APIs: the app is cluttered with push notifications and other pleasant buns, also, now your product is generally placed in stores. The main content still serves as a platform-independent page layout, hosted about the server. This allows you to make cosmetic changes from the product without releasing a new version: it is always enough to upload changes to the server. Hybrid application can be a outstanding solution for those who are starting a business or wants to test their idea, reveal it to your investor friends.

A native app. These kind of applications are probably the most resource intensive, but it allows the maximum use on the opportunities offered by each specific running system. As a result, native apps win given that the functionality and speed of other types of mobile applications. It is actually to this approach now come to those companies who did combined application. For example, Facebook started with the combo app: native controls (switches, tabs and so forth) and also the web page as content.Несмотря that this may be a good solution, the problems with performance lead to the fact that the builders are moving away from combination with the web.

Statistics. The data with the downloads on our apps.

First, we have an app that is constantly developing: among the the recent changes it is always worth noting facetime audio. The main difference between the apps is who their audience is. The first is really an international product. The program is downloaded don’t just in CIS, they are actively used by residents of Europe and Latin America. The next application originally was made in Russia and for end users of CIS.

Great mobile iOS and Android app development on

It is interesting to match the stats of downloads through the stores. A colossal part in the 62% of foreign audience goes to Google Engage in. About 1/5 is with the AppStore, 14% in Ovi Store. And presently the remaining 5% share for Home windows Cell phone (4%) and Samsung Bada (1%). With the Agent position is radically different: the share of Google Engage in and Ovi are about the exact same. Well, 10% from the AppStore demonstrate love for «Apple» items inside our region.

The process of making a mobile prilozheniy so, let us get to by far the most delicious: the process of developing a mobile application.

A User Tale. First of all, you need to determine what and for whom we write. The answers to these questions are documented in a User Tale. Within the picture you can begin to see the actual ticket within our tracker. He describes how an present ICQ user can log in to the app, and what challenges it may meet. At this stage its necessary to function out all possible scenarios to avoid unpleasant surprises at later phases of development.

It is crucial to understand that each item on your to-do sheet is hiding a huge iceberg of functionality. Try to fragment and specify tasks. Major wishlist ideal split into several phases (releases in stor). However is actually a topic for another discussion, back to the levels of application generation.

Design and design. After writing from the User Tale is to get started on designing and design development.

At this stage, we use prototypes that we hang around the Board and then the arrows indicate how the navigation will occur.

The design necessarily used guideline.

The guideline on the General sense is mostly a document which is issued by the enterprise, and that designers and builders understand the principle of building the application communicates with the user. Relatively speaking, on iOS the buttons need to do the round, and for Home windows Cellphone — square. However, we use interior guidelines for builders. Thus the result within the designer’s operate often consists of models, guidelines and slicing graphics.

sector Sharks and Mobitechstudio, fierce competition

Layouts optimum served «linked urls», for example, using the Prototype to understand the logic transitions. The guidelines contain information about the padding, sizes, visual effects, mechanics, animations, etc. you can skip This step if your project is one designer and one developer sitting next to each other. The 3rd part of your result — cutting charts — must contain a minimum of needed graphic resources (care about the weight on the app), have versions for different screen resolutions. Most often we draw for retina and xhdpi screens. Next often is the preparation for Neretina mdpi and automated tools (if appropriate their use). Often the hands have to cook hdpi resources.

Transfer in development. Discussion and necessary corrections of your description.

After receiving the models, guideline and slicing begins the do the trick within the developer. We share inside development of everything that came up, and expect an early result. This does not mean that the show results around the architecture as well as user interface is finished. Sometimes the builders develop interesting ideas that will make adjustments to the original plan. When development is complete, comes the testing stage.

Testing. There are a number of ways to test the application.

In mobile development tester is considered the person around whom some telephones. We possess a huge wardrobe, which are as old telephones, also, the latest novelties. Inside we try to test in test cases. Once you implement a new feature, in her description from the prepared test plan.

There are products and services to help in testing. We use HockeyApp — an application that allows you to distribute our product to beta testers. We write in social networking sites: «Guys, we use a new cool app. Who wants to try?» I wish to receive a build, use the app, and it collects stats, makes a crash report and sends it to us.

There are also companies that allow you to test your app on different running methods — for example, all Android firmware version or 2.three. You give the application, products and services screenshot the entire path that you set, sends pictures to you within the mail, and you check if everything is in order.

checking Expert services and tracking of application studies.

Monitoring. So, you have developed, tested application, filled it in stor. To track stats of downloads you can use the service Distimo. It shows studies on consumers who come to the store to download applications, and aggregates the comments.

It is vital to understand that many people are added likely to leave negative comments. If a person is doing well, he usually just works by using the application, not commenting. On the stable operation of our applications we get 40-50 comments daily. For the day of error the number of records can reach up to 400 on a single system. So keep in mind that comments are not a full evaluation of your do the job, rather another bug tracker.

To change the specific situation tend to be pretty a common «hack» — window Rate Us. Offer to leave a positive review from the store, and in case of problems, email developer. The effect is strong enough, the main thing is to consider the algorithm of showing the dialogue to the user.

In addition to the review Distimo shows the number of downloads, earned money, and just where are downloading your apps.

Another interesting checking service Flurry. It helps to collect the client data. Flurry provides a report about what the user does in your application: how many times he pressed the button, how many times have returned to the app and a good deal more General settings — audience, geography, gender, age, etc.

In some mobile items we also use counting client figures using Google Analytics. Difference when compared with the Flurry has almost no. Disadvantages in speed and processing for the logs is, in both cases, however, if you happen to are used to working with Google release a user interface can use this tool.

Despite the massive number of third-party expert services, we have our own figures. No matter how good was not external sources, they need to be checked. We are able to evaluate the stats, but it happens to be necessary to build infrastructure for report generation, weekly reporting by means of email and other things that simplify lifestyle. Therefore it can be easier for us to use solutions such as Flurry and Distimo, and then the inside logs to contact in case you have any questions. Our know-how shows that this approach is justified: periodically our data and expert services are slightly different. Once you are inclined to check the stats, use different sources.

Specific. You need to remember?

On each new system the user expects to begin to see the rich application. He argues as follows: «I sat on bad Java cellular phone, thus could use ICQ. I bought a new telephone, go to Marketplace, and there is certainly no ICQ? Are you doing something?» The user does not choose into account the fact that you have to do the app from scratch. The new system serves as a new gadget, new documentation, new resources.

The a lot more popular the system, the significantly more you have competitors. In the moment there are two Stora, which is perfectly clear: AppStore and Google Enjoy. Those that have an idea of an application that is easily monetized or just get a lot of downloads, type keywords into the search and chances are you’ll find that this app exists. The further popular the system, the alot more competition. In such cases it is really necessary to carefully study the analogues to begin to see the studies, trying to understand what the parameters of your current solutions could be bettered.

It is essential to understand how end users choose the apps. Most people are not going to acquire a specific app, it just looks a list. For example, the query «free music». Icon together with the first two lines with the description is what a person sees and evaluates from the first location. If the icon is decent, its possible to order, so a bad icon reduces the number of downloads.

to get to the top in the app store is very significant

It is very necessary to get to the top with the app store. To get to the top, stores very well, to gain a foothold there — the key to success. Why is it necessary? When the user wants to download something, it comes into the chart and see which application is now in first destination around the number of downloads. It really is very necessary to get there because it’s kind of the vicious circle. The app hits the charts, it can be seen by people, they download it, it re-enters on the first destination, and therefore the next iteration continues. Therefore by all means get horse racing and rating: ask mothers, grandmothers, neighbors put the app five. Its worth saying that the industry is full of solutions for your guaranteed program output inside of the top. However, organic consumers, this brings a touch, that does not prevent to continue the experiments.

Remember that the publication time should be up to several weeks. Suppose you have developed and tested the app, called all bloggers or the media and said: «I Have got a new application, come to the press conference». You send it in to the AppStore and have to wait up to seven business days. With this case, Google Enjoy — Paradise for live updates, in which publishing takes several hours.

The fragmentation on the working system. When you are developing Android applications, consider the fragmentation additionally, the existence of the whole zoo of equipment. This affects the time development at all levels: planning, design, development and especially testing.

Inside the store it is really impossible to converse with people

In the store it is always impossible to converse with people. For example, the user says that he don’t go to ICQ messages. He is unhappy and is expressed in a very colorful, but not very informative. We have no way to contact him and learn increased about the issue. All we can do is to get into the monitor and see do we possess a message. Maybe him blocked anti-spam.

Now some within the tale get a admin panel in which you can ask questions to the user, to find out his contact information to see what international locations are downloading your app, but the problem is not too improved. Mobitech Studio. It happens to be worth noting that Google Enjoy continues to add this option to some builders, like our business its available.

The time to test it. There are several ways to test the application. You can have testers on test cases, test-plans, which they must pass. In addition, there may be a service for testing — you pay with the found bugs. You put up the application it’s always tested 20 thousand regular people. Within this approach, of course, there are pros and cons.

Shots while in the mobile industry solves everything. Good mobile builders are difficult to find even sizeable companies, such as Mail.Ru Group, Yandex or Google. That is why we are working with the trainees — because sometimes it’s easier to get an intelligent student and to teach him.